09:00 - Registration & Networking
10:00 - Get Your Business Visible on Google
11:00 - Get Started with Digital Marketing
12-12:30 - Break (Lunch not supplied)
12:30 - Get Started with Analytics
1.30- 2pm - Networking
Get Your Business Visible on Google
Learn how to start showing up on Google Maps, plus ways to make your business more visible on Google.
Who is it for? - Sole traders or SMBs who would like to make their business visible on Google Maps and other places in Google.
What will I learn? - A hands on class where you can create a listing for your business on Google Maps - Learn about the Google Search console and how it can help you monitor and maintain your website’s presence in Google Search results - How to use the Google My Business platform to manage your business’ presence on Google
Get Started with Digital Marketing
What is digital marketing? - Intro to Digital to find out more about what people do online, what marketers do with digital media, and how you can begin digital marketing right now.
Who is it for? - Small businesses and job seekers What will I learn? How people use the internet today What opportunities this raises for marketers Ways to begin digital marketing right now
Get Started with Analytics
Learn the value of insight-based marketing and discover how interpreting data in the right way can help your business grow.
Who is it for? - Small businesses or aspiring digital marketers.
What will I learn? - The role of web analytics in online marketing and what 'data-driven’ decisions mean for a business - Understand the different insights available through online analytics platforms - Learn how to interpret data and how to take action on it to help a business grow
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